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Agenda | Channel Partners Europe 2022

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Customer Perspectives: Understanding Today's IT Buyers and Decision Makers

Camille Mendler  (Chief Analyst, Omdia)

Location: Level 1, Victoria Suite 1

Date: Tuesday, 14 June

Time: 1:30 pm - 2:05 pm

Session Type: Conference Session

Vault Recording: TBD

New buyer personas and attitudes toward technology adoption have emerged from the pandemic. As a result, channel leaders need to understand the differences between a quality tyrant from a growth hawk when engaging with customers. In this session, featuring industry-leading research from one of the world’s largest technology research and advisory firms, attendees will learn how to identify different enterprise buyer types and gain insight into their purchasing triggers. Find out where customers are investing and what they expect from their trusted partners so you can position your offerings and value to achieve client satisfaction and mutual growth. Hear customer voices across the B2B universe drawn from Omdia’s latest research and insights.