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Agenda | Channel Partners Europe 2023

How Customers Are Fostering Innovation During a Struggling Economy 

David Wright  (CEO/Founder, Disruptive Innovations/Disruptive Innovators)

Dave Baker  (Senior Partner Tech Strategist , Microsoft)

Location: etc.venues County Hall, 3rd Floor, Waterloo Suite

Date: Wednesday, June 14

Time: 10:05 am - 10:30 am

Session Type: Keynote

Vault Recording: TBD

Channel partners — whether it’s the CIO, CFO, senior business leader or IT manager — know the single most important part of their day is spent listening to the customer. Hearing what customers need and want from partners along with the ROI they expect from their technology investments is critically important when economic conditions deteriorate as they are now. Today, customers want to get the most from their existing technology solutions, drive as much efficiency as possible and continue their digital transformation. They want their organizations to emerge even stronger when economic headwinds turn favorable. Every single customer — and prospect for that matter — is focused on fostering innovation. But they can’t do it alone. They need strategic partners who don’t just sell technology but are ready to help them achieve positive business results. During this customer keynote, moderated by one of the industry’s most thought-provoking channel partners, attendees will hear how customers are struggling, coping, thriving and innovating, preparing them to meet the challenges ahead.  

Customers will share the following: 

  • How their organizations are responding to the current economic uncertainty  
  • How recent economic conditions are impacting IT & digital strategy 
  • Why innovation is essential during an economic downturn  
  • Best practices to keep innovating during difficult times  
  • How they maintain a posture of innovation and continuous improvement despite higher employee turnover rates and hiring challenges 
  • Evaluating where to allocate or reallocate limited time and resources