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Agenda | Channel Partners Europe 2022

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The Race to Recurring Revenue

Fiona Challis  (Founder, Next-Gen Sales Training Ltd)

Location: Level 1, Victoria Suite 1

Date: Wednesday, 15 June

Time: 10:05 am - 10:45 am

Session Type: Keynote

Vault Recording: TBD

Today’s MSPs need to evolve to become strategic partners to their customers — they are not in business to watch the technology infrastructure, but to consult with customers on how to use tech to reach desired business goals. This sales transformation journey requires a shift in mindset from technology conversations with clients to business discussions supported by a framework focused on high-value services. Those services should come in the form of recurring revenue that stabilizes the business and builds confidence in the sales and leadership teams. The starting point for all of this is an understanding of what it takes for customers to achieve optimal performance. In this session, attendees will learn how to emerge as forward-thinking MSPs keenly focused on predictable revenue streams around cybersecurity, cloud and other ICT services in high demand. Hear practical advice on defining new services bundles and lead-generation strategies intended to drive recurring revenue streams. There is no time to waste as this race has started and you don’t want to get left behind.