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Agenda | Channel Partners Europe 2022

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You Are Not Your Customer

Denyse Drummond-Dunn  (Chief Catalyst, C3Centricity)

Location: Level 1, Victoria Suite 1

Date: Wednesday, 15 June

Time: 1:30 pm - 2:05 pm

Session Type: Conference Session

Vault Recording: TBD

In business, we fight to get our voice heard and then to get our opinions and ideas approved. But I've got news for you. I don't care what you think. I don't care what you like. I only care about your customers and what they think, like and ultimately buy. There has been considerable research done to prove that the return on a customer-first strategy is significant. In this session, attendees will hear some of these statistics to set the scene and gain an understanding of what a customer-first strategy really is and why it is so important to adopt in today's digital world. Learn the four foundational areas: your customer, your company, your brands and your processes. Participants will be amazed to learn that the category they're really competing in may not be the one they think they are. They'll also see how brand building is clearly impacted when you think customer-first, and how the internal processes used to develop, innovate and market brands can be greatly improved. Channel partners will gain tips and tools from our keynote speaker who has worked with some of the best marketing teams around the globe, including Coca-Cola, Unilever, Nestle, Hero and Carlsberg.