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Alex Tatham has been in the U.K. IT distribution channel for over 25 years. Earning a degree in zoology from Durham University, he qualified as a Chartered Accountant with Ernst & Young in 1991. He joined newly listed Ideal Hardware in 1995 and served time as head of the Ideal Institute (training), head of European sales, commercial director and U.K. managing director before joining Westcoast as sales and marketing director in 2008. He was promoted to managing director in 2014.
Alex has presided over a period of exceptional organic sales growth that has seen Westcoast become the U.K.’s largest technology distributor and largest privately owned technology business. He is passionate about driving sales, Westcoast’s ESG initiatives and executing on Westcoast’s strategy of reaching £5 billion in sales by 2025.
Alex is always lively and unafraid to express an opinion. He has a strong media profile and has been voted IT Channel Personality of the Year and is a former holder of CRN’s Channel Achievement Award.